Spectre Brands

Toy stores

Toy retail consolidated twice: first into category-killer superstores, then into Walmart, Target and Amazon. The chains here were casualties of one wave or the other, and in most cases of the debt put on them along the way.

6 post-mortems · 2 dead · 4 ghosts

Toys “R” Us: Modesto, California, Apr 2018
Toys “R” Us. Modesto, California, Apr 2018

Post-mortems in Toy stores

Toys “R” Us

1957 – 2018

Ghost
Debt and buyouts
$457M interest in its last full year, on $460M of operating earnings

The store that invented the toy superstore was still selling $11.5 billion of toys a year when it failed. Nearly every dollar it earned from operations went to interest on its own buyout.

KB Toys

1922 – 2009

Ghost
Outcompeted
1,322 stores in January 1999. None ten years later.

The toy store in the mall. It had 1,322 stores when Walmart started selling the season’s hottest toys below cost, and a buyout that had already taken about $120 million out.

Kiddie City

1957 – 1993

Dead
Outcompeted
$100.3M lost in its last fiscal year, on $291.5M of sales

The company that made Lionel trains sold the trains and kept the toy stores. It went through Chapter 11 twice in nine years trying to keep up with Toys “R” Us.

FAO Schwarz

1862 – 2015

Ghost
Strategy and management
$104.9M lost by parent FAO Inc. in fiscal 2002, on sales of $460.4M

The toy store from “Big.” A small catalog retailer bought it with notes and stock in 2002, went bankrupt twice in 2003, and the name has been sold three more times since.

Zany Brainy

1991 – 2003

Ghost
Overexpansion
$80.7M lost in fiscal 2000, on sales of $400.5M

A toy store with carpets, a reading corner and nothing violent on the shelves. It nearly doubled in size in one year by buying Noodle Kidoodle, lost $80.7M, and was in Chapter 11 five months after that Christmas.

Child World

1962 – 1992

Dead
Outcompeted
$334M of bank and merchandise debt it stopped paying in December 1990 (derived)

A Massachusetts toy supermarket with castle turrets and a roller-skating panda, and for years the No. 2 toy chain in America. Squeezed by Toys “R” Us and loaded with its parent’s debt, it stopped paying its bills in December 1990 and liquidated in 1992.